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Why the travel tech is the hottest sector to invest in…?

Nick Ayton
7 min readMar 17, 2021

For investors travel is a mega trend that cannot be ignored…

I was sort of surprised to learn how much investment, smart money is piling into the travel tech, leisure tech and the travel logistics sector.

Why is travel and leisure industry that has been pounded by the pandemic, experiencing a 90% fall in tourism and business traffic, the closure of restaurants, entertainment attracting so much capital?

Let’s think about it for a second…we can assume the bounce back when the world starts moving again will be very strong…people want to travel — need holidays, to visit families…cities need tourism to return quickly. It all makes perfect sense and why the Travel and Leisure Sector is the hot sector for investors.

I live in the West Country of the UK, a coastal fishing village popular with tourists, a microcosm of the bigger world. Not only are there no houses for sale (as families move out of cities), all rental properties are already fully booked into 2022, hotels and restaurants fully booked as the UK government announce dates to end ‘lock down’ as more than 50% of the population receive the vaccine. Lets us not forget this is without overseas tourism into the UK… People are ready to spend, go out, have fun…

But here is the thing. The Covid effect hit most industries hard, the accelerator effect that quickly exposed tired business models that were failing anyway. The…

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Nick Ayton
Nick Ayton

Written by Nick Ayton

Nick Ayton is a Polymath, Technologist, Filmmaker, Writer, Speaker

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