The Race for Quantum Standards…

As the competitive rulebook plays out there are often two or more new technologies competing for their futures, that emerge from the crowd that have the potential to win-to become the de-facto standard. And sometimes the best technology doesn’t always win. Much of the equation comes down to market penetration, share and brand association as we saw with VHS battling with Betamax in the 1980’s, previously IBM Mainframes competing with distributed mini computing DEC (Digital Equipment Company).

In few cases one or more brands impose their preferred technology model, their…



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Nick Ayton

Nick Ayton is General Partners Multi Family Office, Futurist, Film Maker