Nick Ayton

Jan 22, 2021

8 min read

The myth and lies that is ‘Moving to Digital’ and Digital Transformation…

Back in 2016 I delivered a keynote to the Chief Digital Officers event in London, where they were discussing the revelations that was the next big thing — Digital Transformation…and I couldn’t believe the complete tosh I was hearing. And it’s getting worse.

It was certainly a case of ‘the emperors new clothes’ as the so called CDOs espoused the benefits of going digital and that digital transformation was the answer to future organisational success, although couldn’t give any examples where it had worked.