The 21Million Project — the inside story…

January 2020

I guess often the ‘making of’ the film is as interesting as the story itself. Often many films and TV shows almost never got made as the founders, artists, directors and studios just fall out, don’t see eye to eye, or get along… So it’s no surprise here. However, in the case of 21Million the bust up was not due to creative differences, it was due to something far darker.

The Project.

The objective of the 21Million Project was to raise capital from the cryptocurrency market to make a pilot episode (sampler) for a film or TV show. The project tried to break the mould in Film and Entertainment where creators, writers and film-makers found it increasingly difficult to break through and get their chance.

The Official Release.

The 21Million Project was one of a few projects funded using an ICO to deliver on any level. The project was delivered on 18th August 2019 the day the pilot was filmed. The project raised just enough capital to make the short film.

The short film introduces the ideas and concepts for the series was shown on 13th December 2019, the official release called HSAH#, screened at SOHO House in London. Yet despite the best efforts of David Lofts, an ex colleague, a total liability and sociopath, who I sacked, we did indeed…